Le Brief: The Branding Charm

You’re not a villain, you’re just too prevalent.

The people whom your success counts on are self-isolated inside big glossy bubbles, lining up for canned utopia.

Perceptions are everything.

Status is value.

To some people, status can be more valuable than any practical benefits.

The thing about loyalty.

Brands are as flawed as human beings themselves. We should never expect otherwise.



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Ramy Elbasty

Ramy Elbasty

Independent visual designer and writer.